Why we should care

Although Bing’s share of the search market pales in comparison to Google, it is still the world’s second-largest search engine (as of April 2019, the latest data available at the time of publishing).

For larger brands that are sensitive to the slightest of traffic fluctuations, having the tools necessary to address SEO issues as efficiently as possible may directly impact revenue. Being able to import your sites from Google Search Console decreases the friction (or inertia) involved with monitoring for those potential issues on a second frontier.

More on Bing and Bing Webmaster Tools

Here are a few resources to help you determine how much of a role Bing might play in your brand’s overall SEO strategy.